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      • Invisalign FAQ
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Meet the Team

Caring for your family like our own
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Meet The Faces Behind Your Care

The People Who Make Us Hometown

Get to know the team members who make every visit feel personal, welcoming, and easy. With years of experience and a shared commitment to helping families feel comfortable, we’re here to support you throughout your orthodontic journey.

Haleigh Murdoch

Manager

Haleigh has been in the orthodontic field for 13 years and has been part of our Hometown Orthodontics family for all 13 of them. She completed the Brookwood Dental Assisting Program in 2013 and is CPR certified. Haleigh’s favorite part of orthodontics is being part of a practice that truly changes lives. Watching smile transformations and seeing the joy on patients’ faces, it never gets old. Her favorite part of being on our team is working alongside a group that genuinely cares about our patients and about each other. She grew up in Trussville, and now lives in Vestavia with her husband, Taylor. They have a two-year-old daughter and a sweet doggy named Riggs. Outside of work, Haleigh loves spending time with her family, being outdoors, working out, and curling up with a good book. A fun fact about her is that she owns a balloon and party rental business, where she gets to let her creative side shine. When it comes to all things party, she’s your girl! We are so thankful to have Haleigh as part of our Hometown Orthodontics family!

Shelby Bonner

Scheduling / Financial Coordinator

Shelby has been part of the orthodontic field since 2013 and has proudly been a member of our Hometown Orthodontics family for the past 10 years. She completed her dental assisting education through the Auburn Dental Assisting Program and is CPR certified. Shelby’s favorite part of orthodontics is getting to know each patient personally and watching their smiles transform throughout treatment. What she enjoys most about being part of the Hometown Orthodontics team is the amazing group of women she works with, her “girlies” as she would say, who feel more like family than coworkers. She grew up in Trussville and graduated from Hewitt-Trussville High School. She is married to her husband, Austin and they have two children, Dallas (5) and Charlie (2). Their home is full of life, shared with three dogs, one cat, and five chickens. Outside of the office, Shelby loves spending time outdoors with her family, relaxing at the lake, and staying active at the gym! A fun fact about Shelby is that she owns and operates her own photography business. If you ever need photos, she’s your girl! We are so blessed to have her!

Brooke Hyde

Accounts Manager / Lab Technician

Brooke has been with our office for an incredible 27 years and she has been in the orthodontic field just as long! Having someone as loyal, dedicated, and committed as Brooke is something we truly treasure. She completed her dental assisting education at Wallace State in 1998 and is CPR certified. Brooke’s favorite part of orthodontics is working with kids and watching their smiles transform. She loves being part of the Hometown Orthodontics team because, in her words, “we’re family!” and after 27 years, she absolutely is! Brooke lives in Argo with her husband, Andy. They’ve been married for 25 years and have two children: Layla, who is 21 and studying forensic science at Jacksonville State University, and Cooper, who is 12, attends Springville, and is proudly rocking an extra chromosome. He is a total hoot and brings so much joy! They also have two sweet doggies at home! In her free time, Brooke loves working out and spending time with her family. We are beyond blessed to have had her with us for nearly three decades!

Rachel Gehri

New Patient Coordinator

Rachel has been in the orthodontic field since 2012. She is a graduate of the UAB School of Dentistry dental assisting program with many years of chairside experience; she is here to answer any of your orthodontic questions, from discussing your specific treatment recommendations to explaining your insurance and financial options. Rachel loves spending time with her wonderful husband, two precious children and three fur babies. When away from the office, you will likely find her at the ballpark or gym cheering her kids on, exploring new restaurants, attending music events and enjoying any adventure that she can share with her family and friends.
Psalm 46:10

Nancy Cervantes

Clinical Assistant

Nancy Cervantes – Clinical Assistant
Nancy has been in the orthodontic field for 6 years and has been part of our Hometown Orthodontics family for the past 4 years. She completed the UAB Dental Assisting Program in 2021, is CPR certified, and has advanced training with Invisalign. Nancy loves orthodontics because she enjoys watching patients grow over time and being part of their smile journey. One of her favorite things about working at Hometown Orthodontics is how close our team is, in her words, “my coworkers truly feel like family.” Outside of work, Nancy loves spending time with her family and celebrating life’s little moments. With her family’s roots in Mexico, she cherishes staying connected to her culture. In her free time, she enjoys traveling, discovering new places, and going to concerts. A fun fact about Nancy is that she’s bilingual! We are so grateful to have Nancy a part of our family for the last 4 years!

Yessenia Sanchez

Clinical Assistant

Yessenia has been in the dental field for 6 years and joined our Hometown Orthodontics family about a year ago. She graduated from Wallace State Community College with her associate degree in 2020 and is CPR certified. Yessenia loves helping create confident smiles, and her favorite part of being part of our team is how loving, caring, and fun the office feels. She was born in Chicago and enjoys traveling whenever she gets the chance. She also has a 5-year-old Doberman/Great Dane mix named Sasha, who she adores! Yessi loves hiking and spending time with her friends and family. A fun fact about her is that she’s a twin, she can play the guitar, and she’s part of her church worship team — she also serves as one of the youth leaders at her church! We are so excited to have Yessenia as part of our Hometown Orthodontics family!

Haley Edwards

Clinical Assistant

Haley began her career in the orthodontic field five years ago and has been a valued member of our team for the past year. She brings a calming presence to the office and is known for her incredibly sweet, soft-spoken personality. Haley completed her orthodontic assisting course online, is CPR certified, and has advanced training with Invisalign. She loves being part of each patient’s smile transformation and enjoys connecting with new people every day. Outside of the office, Haley enjoys spending time with family and friends, traveling to the beach, and going on new adventures. She also has a dog named Mallard, who is a German Shorthaired Pointer. We are so thankful to have her as part of our team!

Shelli Sexton

Bookkeeper

Shelli has been an essential part of our practice family for decades. She has spent her entire career in orthodontics, first working with Dr. Luther Cale for 12 years then has worked for Dr. Rape since 2007, totaling an incredible 31 years in the orthodontic field! While she now works behind the scenes from home as our bookkeeper, her impact is still felt every single day!
Outside of work, Shelli has been married to her husband for 46 years, lives on Logan Martin Lake, and finds her greatest joy in spending time with her four grandsons. She loves the outdoors, camping, and enjoys trying new things like pickleball and ballroom dancing! You name it, she’s there!! She also has a heart in leading Bible studies and gathering people around the table, which perfectly reflects the warmth, faith, and care she brings to our team. We are so grateful for Shelli and all she does!

Gabby

Clinical Assistant

Gabby is the newest addition to our Hometown Orthodontics family and brings four years of experience in the orthodontic field to our team. Her favorite part of working in orthodontics is watching patients gain confidence in their smiles as they complete treatment. She loves getting to be a part of that transformation and seeing the difference a new smile can make.
Originally from Mexico, Gabby is a proud dog mom and loves spending time with her family, nieces, and friends. Family means everything to her, especially her nieces! She loves being their aunt and cherishes every moment she gets to spend with them. With so many nieces to keep her busy, Gabby always has plenty of love, laughter, and fun in her life! When she’s not at the office, you can find Gabby at the gym, bowling, or enjoying time with the people she loves most.

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Our Reviews

Smiles That Speak for Themselves

Do not just take our word for it — here is what the families we serve have to say.

Colin G.
HIP is an excellent agency for all aspects of improving ROI for Orthodontic practice. I highly recommend! Thank you! Dr. Colin Gibson
Moore O.
We love HIP! HIP has excellent customer service and has helped us improve our practice from marketing to training our staff and growing our business. We love having a dedicated practice advisor! MariAnn is amazing and has offered so much insight and advice. They are a one stop shop for all things!
Jeff P.
Incredible Company. My practice has doubled in the past 2 years because of them. I would highly recommend them to anyone looking for an orthodontic marketing company.
Sherman and Briscoe O.
We've been working with HIP Creative for marketing and practice consulting, and they've been an invaluable partner for Sherman and Briscoe Orthodontics. Their team (Lily, Colin, Gretchen, MariAnn, Rachel and many more!) has done an excellent job tailoring their framework to meet our specific needs. From paid digital media and digital brand management to team training, website development, and SEO management, every service has been handled with professionalism and attention to detail. They understand the orthodontic space and our local market, and they’ve helped us grow with confidence and clarity. Highly recommend them to any practice looking for a strategic and adaptable partner.
Joshua J.
Our experience with HIP has been superb. Professional, knowledgeable, terrific communication and they have demonstrated sincere care each step of the way. They have helped us reconsider what is possible, and have been a great partner in helping us get there. Top notch!
Tami P.
With the help of HIP we have increased our new patient leads tremendously!! I love walking into the office in the mornings, like this morning, and starting our day with 6 or more leads sitting in the queue, just waiting to be called and scheduled for a new patient exam!! They, the HIP company, has followed up and met with us to help make sure we are trained and "working" their system to our ut-most advantage! We have enjoyed the relationship with everyone at HIP and all they have helped us to learn! With their help.... it's been easy to keep the leads coming in!!! Thank you HIP!!!
Carter T.
Hip Creative is hands down the best marketing firm in the orthodontic industry. There are some other good ones, but Hip is more than a marketing firm. They are a real growth partner and really as much a business consultant as they are a marketing firm. The key to growing an ortho practice is not just good SEO and creating more new leads....the key is structuring your business and your team and training your team to handle and field those new leads and follow up with them properly so they aren't just "bad leads" and so they turn into case starts rather than into "bad leads." Hip taught our practice how to sturucture our team, our financing, how to answer the phones...they structured for us a full on overhaul of our business, and they helped us to actually become a real business. The black and yellow books that Luke put out through Hip are simple, which is great:), and incredible at helping doctors to change their mindset and to be open minded enough to make the changes internally within their practices that are required to get the results that Hip can get if you obey and follow their system. The key to gowth is implementation and that starts with mindset change. HIP will coach you from mindset change through implentation. Hip is not a magic genie that you pay and get practice growth. They are real growth partner that can advise you form mindset to implementation to real growth to scaling if you want. We doubled our already solid practice overnight literally by just relinquishing control and doing what Hip said to do. It's been a fun 2 years with Hip, and I feel like we are just getting started.
Greg E.
Great experience working with HIP. Awesome leadership with Luke and Justin. Harrison is a wizard as well. They give you the playbook on how to not only get leads but to convert those leads. They care about improving your overall patient experience, which will lead to an improvement of your whole marketing/business plan. Highly recommend.
Brad J.
These guys are ON IT!!! Everyone at HIP is super helpful and impossibly responsive. They must live with their phones or laptops taped to their bodies because they always get back quickly. They have helped us achieve a record year for starts/production/collections. We can't wait to see how much farther we can go with them. Definitely highly recommend... just not to any other practices in my area.
Geneseo Orthodontics and Pediatric Dentistry G.
I can’t begin to say enough good things about HIP Creative. From the very first meeting with Harrison, I knew this was the crew that would take my practice to the next level, and they did. They have been beyond supportive and helpful every step of the way from website design to social media and patient acquisition. Every team member has gone above and beyond with everything we have asked of them. I can’t thank you enough and look forward to our growth together. I will be happy to talk to any orthodontist about my experience, please feel free to contact me.
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Find Us in Your Neighborhood

Two Locations

One Hometown Family

Serving the greater Birmingham area from Pinson and Oneonta — because being your hometown orthodontist means being close to home.

Locations
Pinson
  • 6840 Murray Drive
    Pinson, AL 35126
Oneonta
  • 401 2nd Avenue West 

    Oneonta, AL 35121

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Tuesday 8:00am – 4:30pm
Wednesday 8:00am – 4:30pm
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Pinson

Pinson

  • 6840 Murray Drive
    Pinson, AL 35126
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