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    • Our Practice
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    • Meet the Team
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    • Office Tour
    • Patient Reviews
  • Orthodontics
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      • Braces for Teens
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      • Braces FAQ
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      • Invisalign for Teens
      • Invisalign for Adults
      • Invisalign FAQ
    • Other Treatments
      • Two-Phase Treatment
      • TMJ/TMD Treatment
      • Accelerated Treatment
      • Ortho Emergencies
      • Airway Orthodontics
  • Patient Resources
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    • Virtual Consult
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    • Financial Info
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Caring for

your family
like our own
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37 Years

in Practice

2 Alabama

Locations

Habla

Español

4 Time

Award Winner

100% Free

First Consult

Mission Statement

“Creating beautiful smiles and striving to make a difference in the lives of others on a daily basis is the essence of our practice. Our goal is to provide state-of-the-art orthodontic care with the highest possible attention to detail and research-based treatment excellence; our prayer is that we bring a smile to those who walk through our doors and leave feeling like family.”

Who We Are

What Sets Us Apart

We are not just another orthodontic practice. Here is what over 37 years of showing up for this community actually looks like.

Board-Certified Excellence

Dr. Rape is board-certified by the American Board of Orthodontics — a distinction earned by fewer than 30% of orthodontists — and, along with Dr. Teeples, serves as a UAB Clinical Professor, staying at the forefront of research-based care.

4-Year Award Winners

We have won the Trussville Readers' Choice Award four years running, and earned the 2026 Trussville Living Best Awards for Best Orthodontists, Best Place to Work, and Best Orthodontic Office.

Discounts for Those Who Serve

We proudly offer special discounts to first responders, educators, clergy, and military members. This is our way of showing appreciation for your service in our community!

Same-Day Consults & Starts

No months of waiting. We offer same-day consultations and same-day starts — because your time matters and your smile shouldn't wait.

Habla Español

Our team provides Spanish-language services so that every family in our community feels welcome, understood, fully informed from the very first appointment.

Flexible Financing for Everyone

Interest-free financing options, $250 down payments, and payment plans designed to fit real families — because ortho for everyone is not just a tagline here.

Who We Help

Ortho for Everyone

Whether it is your child’s first evaluation, your teen’s journey to confidence, or your own long-overdue smile — we have a place for you here.

kids

Early evaluation by age 7 helps us spot developing issues before they become bigger challenges. The earlier we see them, the more options we have.

Braces
Invisalign
Teens

This is the most common time for treatment — and we make sure it fits into real teen life. Discreet options, flexible scheduling, and a team that actually gets it.

Braces
Invisalign
Adults

More adults choose orthodontic treatment than ever before — and for good reason. Clear aligners, ceramic braces, and flexible financing make it easier than you think.

Braces
Invisalign
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The People Behind Your Smile

Meet Our Orthodontists

Our orthodontists bring board-certified expertise and decades of experience — but more than that, they bring genuine care for every person who walks through our doors.

Board-Certified Orthodontist

Dr. W. Gregory Rape

DDS, MS · Founder & Lead Orthodontist

  • ABO Board-Certified Orthodontist — top 30% of the specialty nationwide
  • UAB School of Dentistry Clinical Professor
  • AAO Member & ADA Lifetime Member
  • 37+ years of private practice in the Birmingham area
  • Multi-year Trussville Readers' Choice & Trussville Living Award Winner
Meet Dr. Rape

Orthodontist

Dr. Jared Teeples

DDS, MS · Associate Orthodontist

  • DDS and MS in Orthodontics, dedicated to ongoing clinical education
  • AAO Member committed to research-based treatment excellence
  • Treats patients of all ages — kids, teens, and adults alike
  • Passionate about making orthodontics approachable and anxiety-free
  • Part of a team proud to serve Spanish-speaking families in our community
Meet Dr. jared
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Creating smiles building confidence

Your first appointment is free. No pressure or waiting lists — just a chat with an orthodontist who loves this work. See why the community returns.

Request Free Consultation
  • Same-Day Consults
  • Same-Day Starts
  • $250 Down Payments
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Our Reviews

Smiles That Speak for Themselves

Do not just take our word for it — here is what the families we serve have to say.

Colin G.
HIP is an excellent agency for all aspects of improving ROI for Orthodontic practice. I highly recommend! Thank you! Dr. Colin Gibson
Moore O.
We love HIP! HIP has excellent customer service and has helped us improve our practice from marketing to training our staff and growing our business. We love having a dedicated practice advisor! MariAnn is amazing and has offered so much insight and advice. They are a one stop shop for all things!
Jeff P.
Incredible Company. My practice has doubled in the past 2 years because of them. I would highly recommend them to anyone looking for an orthodontic marketing company.
Sherman and Briscoe O.
We've been working with HIP Creative for marketing and practice consulting, and they've been an invaluable partner for Sherman and Briscoe Orthodontics. Their team (Lily, Colin, Gretchen, MariAnn, Rachel and many more!) has done an excellent job tailoring their framework to meet our specific needs. From paid digital media and digital brand management to team training, website development, and SEO management, every service has been handled with professionalism and attention to detail. They understand the orthodontic space and our local market, and they’ve helped us grow with confidence and clarity. Highly recommend them to any practice looking for a strategic and adaptable partner.
Joshua J.
Our experience with HIP has been superb. Professional, knowledgeable, terrific communication and they have demonstrated sincere care each step of the way. They have helped us reconsider what is possible, and have been a great partner in helping us get there. Top notch!
Tami P.
With the help of HIP we have increased our new patient leads tremendously!! I love walking into the office in the mornings, like this morning, and starting our day with 6 or more leads sitting in the queue, just waiting to be called and scheduled for a new patient exam!! They, the HIP company, has followed up and met with us to help make sure we are trained and "working" their system to our ut-most advantage! We have enjoyed the relationship with everyone at HIP and all they have helped us to learn! With their help.... it's been easy to keep the leads coming in!!! Thank you HIP!!!
Carter T.
Hip Creative is hands down the best marketing firm in the orthodontic industry. There are some other good ones, but Hip is more than a marketing firm. They are a real growth partner and really as much a business consultant as they are a marketing firm. The key to growing an ortho practice is not just good SEO and creating more new leads....the key is structuring your business and your team and training your team to handle and field those new leads and follow up with them properly so they aren't just "bad leads" and so they turn into case starts rather than into "bad leads." Hip taught our practice how to sturucture our team, our financing, how to answer the phones...they structured for us a full on overhaul of our business, and they helped us to actually become a real business. The black and yellow books that Luke put out through Hip are simple, which is great:), and incredible at helping doctors to change their mindset and to be open minded enough to make the changes internally within their practices that are required to get the results that Hip can get if you obey and follow their system. The key to gowth is implementation and that starts with mindset change. HIP will coach you from mindset change through implentation. Hip is not a magic genie that you pay and get practice growth. They are real growth partner that can advise you form mindset to implementation to real growth to scaling if you want. We doubled our already solid practice overnight literally by just relinquishing control and doing what Hip said to do. It's been a fun 2 years with Hip, and I feel like we are just getting started.
Greg E.
Great experience working with HIP. Awesome leadership with Luke and Justin. Harrison is a wizard as well. They give you the playbook on how to not only get leads but to convert those leads. They care about improving your overall patient experience, which will lead to an improvement of your whole marketing/business plan. Highly recommend.
Brad J.
These guys are ON IT!!! Everyone at HIP is super helpful and impossibly responsive. They must live with their phones or laptops taped to their bodies because they always get back quickly. They have helped us achieve a record year for starts/production/collections. We can't wait to see how much farther we can go with them. Definitely highly recommend... just not to any other practices in my area.
Geneseo Orthodontics and Pediatric Dentistry G.
I can’t begin to say enough good things about HIP Creative. From the very first meeting with Harrison, I knew this was the crew that would take my practice to the next level, and they did. They have been beyond supportive and helpful every step of the way from website design to social media and patient acquisition. Every team member has gone above and beyond with everything we have asked of them. I can’t thank you enough and look forward to our growth together. I will be happy to talk to any orthodontist about my experience, please feel free to contact me.
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Come Visit Us

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Locations
Pinson
  • 6840 Murray Drive
    Pinson, AL 35126
Oneonta
  • 401 2nd Avenue West 

    Oneonta, AL 35121
Contact Us
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